Angle 01 · Problem → solution
“Your gym bag shouldn’t smell like your gym bag.”
VF_GR04_A01_H02_problem-solution.mp4
Sample directions
Concept directions.
Six angles on six made-up products, playing the way they would in the feed. Real projects use your product, audience, and offer. Send yours and I’ll make one.
Each one is a complete direction: the hook, the structure, and the reason someone stops scrolling.
Angle 02 · POV routine
“POV: you changed one step and finally saw the difference.”
VF_GR04_A02_H01_pov-routine.mp4
Angle 03 · Before / after
“This used to take 30 minutes. Now it takes 30 seconds.”
VF_GR04_A03_H04_before-after.mp4
Angle 04 · Honest comparison
“Same price as two lattes. Lasts the whole month.”
VF_GR04_A04_H03_comparison.mp4
Angle 05 · Objection handling
“Does it actually work? Fair question.”
VF_GR04_A05_H02_objection.mp4
Angle 06 · Offer-led urgency
“The restock just landed. It won’t last the weekend.”
VF_GR04_A06_H01_offer-urgency.mp4
The structure
Fifteen seconds, three jobs.
Every concept follows the same spine. The angle changes what each beat says, which is what gives your media buyer something to read.
- 0–3s
Hook
Stop the scroll with the angle’s sharpest line.
- 3–9s
Demo
Show the product doing the thing the hook promised.
- 9–15s
Offer + CTA
Give the reason to act now, then the button.
Where to start
Send the product. I’ll send back a finished ad.
- Free
- 48 hours
- No call
- No card
Your free ad, in
48h
What I need
- 01Your product page
- 02Who you want to reach
- 03What’s stuck right now